Ali joined Sweetwater in 2024 as a Principal on the investment team. Prior to joining Sweetwater, she led Mergers and Acquisitions at Endeavor (NYSE: EDR), responsible for aspects of the acquisition process. Ali began her career as an Associate and Analyst at Goldman Sachs in the Investment Banking Division covering consumer and retail sectors. Ali holds a B.S. in Economics and Political Science from the University of North Carolina at Chapel Hill.
